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Case studies — EV-focused SaaS work that shipped

Real projects across pricing, GTM, churn/NRR and M&A — written to be practical and board-ready. Many are anonymized due to confidentiality.

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Confidential · No equity · Practical outputs

Featured case

Pricing reset: value-based services + rollout plan

12-week pricing project that delivered 5× ROI in month one from new value-added services—before the broader pricing uplift shipped.

  • Nordics B2B SaaS · €2–4m ARR

  • Founder-led legacy pricing → discounting as default

  • Outcome: new services ROI + discounting stopped + roadmap toward ~30% ARR lift

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