Real projects across pricing, GTM, churn/NRR and M&A — written to be practical and board-ready. Many are anonymized due to confidentiality.
Confidential · No equity · Practical outputs
12-week pricing project that delivered 5× ROI in month one from new value-added services—before the broader pricing uplift shipped.
Nordics B2B SaaS · €2–5m ARR
Founder-led legacy pricing → discounting as default
Outcome: new services ROI + discounting stopped + roadmap toward ~30% ARR lift
If you want clarity on what to prioritise next, start with a fixed-fee diagnostic and we’ll map your highest EV levers across pricing, GTM, churn/NRR, efficiency and risk.
Internal links
SaaS Diagnostics Report - Get an external view on the performance of your company, highlighting areas to focus on to increase valuation.
Pricing optimisation - Struggling to extract value from your product offering? We can help.
Go-to-Market strategy - Are you trying to solve everything for everyone? Let us help you with finding focus where it matters.
Churn reduction - Experiencing growth issues due to high churn? We will help you identify root causes and improve NRR.
M&A support - Looking to grow through M&A? We will help you find the right acquisition targets.
We bring EV-focused SaaS work that deliver results | Value Scale Hub
