Go-To-Market Strategy
Launch, expand, and win new markets with confidence.
About Value Scale Hub
Value Scale Hub exists to help B2B SaaS teams scale faster without giving up equity.
We bring together PE-level analysis and hands-on operator experience to answer one question:
“Where should we focus next to create the most enterprise value?”
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Focus: pricing, GTM, churn/NRR, M&A and diagnostics
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Clients: B2B SaaS in the €1–30m ARR range
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Style: board-ready analysis, practical execution, zero equity
Why Value Scale Hub exists
Value Scale Hub started from a simple observation:
Many SaaS teams don’t need another investor, agency, or 100-page strategy deck.
They need a clear view of their highest-EV levers—and help turning that into a plan the team can actually ship.
After years as investors, operators, and founders, we saw the same patterns over and over again:
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Pricing left on the table
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GTM efforts spread too thin
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Churn/NRR problems misdiagnosed as “sales issues”
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M&A decisions made without a clear EV and integration lens
Value Scale Hub is built to fix that: short, focused projects that create clarity, prioritise the few things that matter, and support execution.
Who we are
Value Scale Hub is led by Andreas Santos (founder of Value Scale Hub) together with a small network of senior collaborators.
We’ve been:
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SaaS investors in specialist PE
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SaaS operators (including CFO, VP Sales, CMO and VP CS roles)
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Founders/CEOs building SaaS products and teams
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Board members and advisors across multiple SaaS companies
We’re comfortable in boardrooms, but we also enjoy working directly with the teams that need to ship.
Our view on enterprise value in SaaS
We look at every engagement through an EV lens:
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Growth: new ARR + expansion
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Retention / NRR: the compounding engine
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Margins: gross margin and unit economics
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Efficiency: CAC payback, sales efficiency, focus
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Risk: churn concentration, pricing risk, integration risk, key-person risk
Our work is about finding the few levers that move these drivers the most — and building a plan around them.
How we work
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Short, focused projects (usually 2–12 weeks or a defined sprint)
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Hypothesis-led: we prioritise and test, rather than analyse everything
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Data + judgement: numbers plus real customer and team context
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Board-ready output: models, narratives, and plans that can be used directly with stakeholders
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Execution support: we don’t disappear after the slide deck — where useful, we help you ship
Who we work with
We mostly work with:
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B2B SaaS companies in the €1–30m ARR range
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Leadership teams (CEO, CFO, CCO, CRO, VP Sales/Marketing/CS)
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Investors and owners who want a clear path to EV creation without diluting ownership
What clients say
What we help with
Our work centres around four core areas + one fixed-fee diagnostic.
Pricing & Packaging
Turn pricing into a high-leverage growth and profitability lever.
Not sure where to begin?
Let us help you finding your lowest hanging fruits:
SaaS Diagnostics Report (fixed fee) – a short, sharp diagnostic that ranks your highest EV levers and gives you a 90-day plan.
→ SaaS Diagnostics Report
Want to explore if we’re a fit?
If you share a bit of context about your situation, we can quickly tell you if we’re likely to be helpful — and how.