--- title: About Value Scale Hub | Grow B2B SaaS description: Value Scale Hub helps B2B SaaS teams improve EV by focusing on pricing, GTM, churn/NRR and M&A. Built by ex-investors and operators who have scaled SaaS internationally. --- [Skip to content](https://valuescalehub.com/about#main-content) [![Value Scale Hub SaaS Consulting Services](https://valuescalehub.com/hs-fs/hubfs/Value%20Scale%20Hub%20SaaS%20Consulting%20logo.png?width=360&height=96&name=Value%20Scale%20Hub%20SaaS%20Consulting%20logo.png)Homepage](https://valuescalehub.com) - [Services](https://valuescalehub.com#Services) - [Go-To-Market Strategy](https://valuescalehub.com/go-to-market) - [Pricing & Packaging](https://valuescalehub.com/price-optimization-strategies-value-scale-hub) - [Churn Reduction](https://valuescalehub.com/churn-reduction) - [M&A Support](https://valuescalehub.com/mergers-and-acquisitions-support) - [Diagnostics](https://valuescalehub.com/saas-diagnostics-report) - [Resources](https://valuescalehub.com/resources) - [Case Studies](https://valuescalehub.com/saas-case-studies-value-scale-hub) - [Insights](https://valuescalehub.com/blog) - [About](https://valuescalehub.com/about) - [Contact](https://valuescalehub.com/contact) [Book a meeting](https://valuescalehub.com/contact) - [Services](https://valuescalehub.com#Services) - [Go-To-Market Strategy](https://valuescalehub.com/go-to-market) - [Pricing & Packaging](https://valuescalehub.com/price-optimization-strategies-value-scale-hub) - [Churn Reduction](https://valuescalehub.com/churn-reduction) - [M&A Support](https://valuescalehub.com/mergers-and-acquisitions-support) - [Diagnostics](https://valuescalehub.com/saas-diagnostics-report) - [Resources](https://valuescalehub.com/resources) - [Case Studies](https://valuescalehub.com/saas-case-studies-value-scale-hub) - [Insights](https://valuescalehub.com/blog) - [About](https://valuescalehub.com/about) - [Contact](https://valuescalehub.com/contact) [Book a meeting](https://valuescalehub.com/contact) # About Value Scale Hub Value Scale Hub exists to help B2B SaaS teams **grow faster without giving up equity**. We bring together PE-level analysis and hands-on operator experience to answer one question: > “Where should we focus next to create the most enterprise value?” - Focus: **pricing**, **GTM**, **churn/NRR**, **M&A, fundraising** and **diagnostics** - Clients: **B2B SaaS** in the €1–30m ARR range - Style: **board-ready analysis**, **practical execution**, **zero equity** ## Why Value Scale Hub exists Value Scale Hub started from a simple observation: Many SaaS teams don’t need another investor, agency, or 100-page strategy deck. They need a **clear view of their highest-EV levers,** and help turning that into a plan the team can actually ship. After years as investors, operators, and founders, we saw the same patterns over and over again: - Pricing left on the table - GTM efforts spread too thin - Churn/NRR problems misdiagnosed as “sales issues” - M&A decisions made without a clear EV and integration lens Value Scale Hub is built to fix that: short, focused projects that create clarity, prioritise the few things that matter, and support execution. ## Who we are Value Scale Hub is co-led by **Andreas Santos **(founder of Value Scale Hub) together with a small network of senior collaborators. We’ve been: - **SaaS investors** in specialist PE - **SaaS operators** (including CFO, VP Sales, CMO and VP CS roles) - **Founders/CEOs** building SaaS products and teams - **Board members and advisors** across multiple SaaS companies We’re comfortable in boardrooms, but we also enjoy working directly with the teams that need to ship. ## Our view on enterprise value in SaaS We look at every engagement through an **EV lens**: - **Growth:** new ARR + expansion - **Retention / NRR:** the compounding engine - **Margins:** gross margin and unit economics - **Efficiency:** CAC payback, sales efficiency, focus - **Risk:** churn concentration, pricing risk, integration risk, key-person risk Our work is about finding the **few levers** that move these drivers the most, and building a plan around them. ## How we work - **Short, focused projects** (usually 2–12 weeks) - **Hypothesis-led**: we prioritise and test, rather than analyse everything - **Data + judgement**: numbers plus real customer and team context - **Board-ready output**: models, narratives, and plans that can be used directly with stakeholders - **Execution support**: we don’t disappear after the slide deck. Where useful, we help you ship ## Who we work with We mostly work with: - B2B SaaS companies in the **€1–30m ARR** range - Leadership teams (CEO, CFO, CCO, CRO, VP Sales/Marketing/CS) - Investors and owners who want a **clear path to EV creation** without diluting ownership ## What clients say ## What we help with Our work centres around four core areas + one fixed-fee diagnostic. ### Go-To-Market Strategy Launch, expand, and win new markets with confidence.   [GTM Strategy](https://valuescalehub.com/go-to-market) ### Pricing & Packaging Turn pricing into a high-leverage growth and profitability lever.   [Pricing & Packaging](https://valuescalehub.com/price-optimization-strategies-value-scale-hub) ### Churn Reduction & NRR Find churn drivers and build a retention plan that compounds.   [Boost NRR](https://valuescalehub.com/churn-reduction) ### Buy-side M&A Support Thesis, diligence, and integration priorities with a SaaS lens.   [M&A Support](https://valuescalehub.com/mergers-and-acquisitions-support) ### Not sure where to begin? Let us help you finding your lowest hanging fruits: **SaaS Diagnostics Report (fixed fee)** – a short, sharp diagnostic that ranks your highest EV levers and gives you a 90-day plan. →  `SaaS Diagnostics Report` ## Want to explore if we’re a fit? If you share a bit of context about your situation, we can quickly tell you if we’re likely to be helpful — and how. [Get in touch](https://valuescalehub.com/contact) [![Value Scale Hub SaaS Consulting Services](https://valuescalehub.com/hs-fs/hubfs/Value%20Scale%20Hub%20SaaS%20Consulting%20logo.png?width=360&height=96&name=Value%20Scale%20Hub%20SaaS%20Consulting%20logo.png "Value Scale Hub SaaS Consulting Services")](https://valuescalehub.com) - [Services](https://valuescalehub.com#Services) - [Go-To-Market Strategy](https://valuescalehub.com/go-to-market) - [Pricing & Packaging](https://valuescalehub.com/price-optimization-strategies-value-scale-hub) - [Churn Reduction](https://valuescalehub.com/churn-reduction) - [M&A Support](https://valuescalehub.com/mergers-and-acquisitions-support) - [Diagnostics](https://valuescalehub.com/saas-diagnostics-report) - [Resources](https://valuescalehub.com/resources) - [Case Studies](https://valuescalehub.com/saas-case-studies-value-scale-hub) - [Insights](https://valuescalehub.com/blog) - [About](https://valuescalehub.com/about) - [Contact](https://valuescalehub.com/contact) --- © 2026 Value Scale Hub. 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