Customer-Centric Focus
We prioritize understanding your customers' needs and ensuring your product delivers consistent value.
Churn reduction and NRR improvement — built on drivers, not guesswork.
High churn isn’t a “CS problem.”
It’s usually a product/value, onboarding, pricing, or ICP problem. We find the real drivers and turn them into a retention plan your team can execute.
Trusted by leading companies
WHO IS THIS FOR
Best when churn is stealing growth (and forcing sales to run uphill).
Common situations
-
New logo growth is fine, but NRR is flat
-
Churn spikes in the first 30–90 days
-
Expansion isn’t happening because adoption is shallow
-
You don’t trust your retention metrics (definitions, cohorts, segmentation)
WHAT YOU GET
Churn drivers + a retention plan with owners, timelines, and “what to fix first.”
Core deliverables (typical)
-
Churn segmentation: by cohort, plan, use case, channel, industry
-
Driver map: product, onboarding, support, ICP mismatch, pricing/packaging
-
Onboarding/activation fixes: where customers fall off and why
-
Health score inputs: the few metrics that actually predict churn in your product
-
Retention plan: initiatives, owners, timelines, and expected impact
-
Experiments backlog: prioritized “what to test next”
ENGAGEMENT OPTIONS
Choose your retention project.
Churn Analysis (3–4 weeks)
Best when churn/NRR is the constraint.
You get: churn drivers, cohort insights, retention plan, and experiments backlog.
Growth Diagnostics (10 business days)
Best if you suspect churn is one of several constraints.
You get: leverage assessment + 90-day action plan.
Churn Reduction project (10-12 weeks)
Best if you know you have churn issues and want to find the root cause.
You get: Churn combat strategy with detailed improvement suggestions and highlights of low hanging fruits.
HOW WE WORK
Quant + qualitative (because churn is rarely only one thing)
- Data setup (definitions, cohorts, segments)
- Driver discovery (usage patterns + customer feedback)
- Fix design (onboarding, product, CS motions, pricing/ICP)
- Execution plan (owners + cadence + measurement)
Why Our Approach Works
Proven Frameworks
Our structured approach to churn reduction is based on strategies that have delivered measurable results for SaaS companies.
Data-Driven Insights
By leveraging data analytics, we ensure every recommendation is backed by evidence and tailored to your business.
The Results You Can Expect
Lower Churn
Retain more customers and stabilize your revenue base.
Customer Loyalty
Build long-term relationships that drive advocacy and engagement.
Stronger Growth
Reduce the pressure on new sales by keeping existing customers.
FAQs
Frequently Asked Questions
Do you need product analytics?
It helps, but it’s not required. We can start with billing + CRM + support + lightweight product data.
What if the issue is ICP/product-market fit?
Then we’ll say so — and recommend the smallest viable shift to stop the bleeding.
Why Churn Reduction Matters
A high churn rate doesn’t just hurt your bottom line — it creates a ripple effect that impacts your growth potential and market reputation. By addressing churn proactively, you can transform it from a challenge into an opportunity to strengthen your business.
Want retention to compound instead of leak?
Let us help you identify the causes of churn and build a strategy to reduce it. Schedule a consultation today and secure your path to sustainable growth.
Churn reduction and NRR improvement — built on drivers, not guesswork | Value Scale Hub