Growth Diagnostics
Best when you need clarity fast.
You get: diagnosis, priorities, KPI targets, and a 90-day action plan.
Most SaaS teams don’t need “more ideas” — they need clarity on what to prioritize, plus help executing it.
We step in as ex-investors + operators to identify the highest-leverage moves and turn them into measurable results.
No equity. No fluff. Clear next steps in 20 minutes.
You’re growing, but NRR is flat (churn / expansion / packaging issue)
Discounting is creeping up and pricing feels “made up”.
You’re entering new markets and need a real GTM plan
You’re considering an acquisition (or being acquired) and need M&A support that understands SaaS metrics

Value-based pricing strategy + packaging map
Scenarios (ARPA, NRR, churn sensitivity) + rollout plan
ICP definition + segmentation
Positioning, channel plan, and KPI framework tied to your funnel
Churn diagnosis (quant + qualitative)
Retention plan with owners, timelines, and “what to fix first”
Strategic rationale + screening criteria
DD support + integration focus areas (what will break post-deal)
Best when you need clarity fast.
You get: diagnosis, priorities, KPI targets, and a 90-day action plan.
Best when pricing is your biggest lever.
You get: customer value hypothesis, packaging/pricing model, scenarios, and rollout messaging.
Best for new market entry or stalled pipeline.
You get: ICP + positioning, channel strategy, and execution roadmap.
Best when churn/NRR is the constraint.
You get: churn drivers, cohort insights, retention plan, and experiments backlog.
Best for buy-side targeting, DD, and integration planning.
You get: deal thesis, DD lens, risk register, and integration priorities.

We’re not reading from a textbook. We’ve helped scale SaaS internationally and know what breaks in real life — pricing, GTM, churn, execution, and stakeholder alignment.
Our background includes:
8+ years in a specialist SaaS PE firm
2+ years as a SaaS CFO
3+ years as SaaS founders/CEOs
Multiple board roles + SaaS exits (IPOs, strategic sales, PE secondaries)
Investors often push for equity-first solutions. We bring the same rigor — without taking ownership.
Diagnose (data, customer reality, funnel + retention)
Decide (priorities, targets, sequencing)
Execute (workshops + hands-on support)
Transfer (templates, dashboards, playbooks so you keep the gains)
No. We’re a zero-equity alternative to fundraising or investor-led “help.” But if, however, you would like to pay with equity — sure, we will listen.
Usually 2–5 weeks for a sprint, or project-based as per agreement.
We do both: board-ready strategy plus execution support so it actually ships.
Access to key metrics (MRR/ARR, churn, funnel), and 2–3 stakeholder working sessions.
If you share a bit of context, we’ll come prepared with the most likely “highest-leverage” next steps.
Grow B2B SaaS Without Giving Up Equity | Value Scale Hub