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Scale your SaaS company — without giving away equity.

PE-level support in pricing, GTM, churn, and M&A. Practical work, board-ready outputs, and no cap table dilution.

Most SaaS teams don’t need “more ideas” — they need clarity on what to prioritize, plus help executing it.

We step in as ex-investors + operators to identify the highest-leverage moves and turn them into measurable results.

No equity. No fluff. Clear next steps in 20 minutes.

Built for B2B SaaS teams that want faster growth — with less risk.

  • You’re growing, but NRR is flat (churn / expansion / packaging issue)

  • Discounting is creeping up and pricing feels “made up”.

  • You’re entering new markets and need a real GTM plan

  • You’re considering an acquisition (or being acquired) and need M&A support that understands SaaS metrics

SaaS growth
WHAT YOU GET
WHAT YOU GET

Outcomes you can expect (and what we actually deliver).

Pricing & Packaging

  • Value-based pricing strategy + packaging map

  • Scenarios (ARPA, NRR, churn sensitivity) + rollout plan

GTM

  • ICP definition + segmentation

  • Positioning, channel plan, and KPI framework tied to your funnel

Churn / NRR

  • Churn diagnosis (quant + qualitative)

  • Retention plan with owners, timelines, and “what to fix first”

M&A

  • Strategic rationale + screening criteria

  • DD support + integration focus areas (what will break post-deal)

ENGAGEMENT OPTIONS

Choose the level of support you need.

Growth Diagnostics

Best when you need clarity fast.

You get: diagnosis, priorities, KPI targets, and a 90-day action plan.

Pricing Sprint

Best when pricing is your biggest lever.

You get: customer value hypothesis, packaging/pricing model, scenarios, and rollout messaging.

GTM Build

Best for new market entry or stalled pipeline.

You get: ICP + positioning, channel strategy, and execution roadmap.

Churn Analysis

Best when churn/NRR is the constraint.

You get: churn drivers, cohort insights, retention plan, and experiments backlog.

M&A Support

Best for buy-side targeting, DD, and integration planning.

You get: deal thesis, DD lens, risk register, and integration priorities.


WHY VALUE SCALE HUB
SaaS growth rate

We’ve been in the trenches — investors, operators, and board members.

We’re not reading from a textbook. We’ve helped scale SaaS internationally and know what breaks in real life — pricing, GTM, churn, execution, and stakeholder alignment.

Our background includes:

  • 8+ years in a specialist SaaS PE firm

  • 2+ years as a SaaS CFO

  • 3+ years as SaaS founders/CEOs

  • Multiple board roles + SaaS exits (IPOs, strategic sales, PE secondaries)

Why this matters

Investors often push for equity-first solutions. We bring the same rigor — without taking ownership.

 

SERVICES OVERVIEW

How we help

Go-To-Market

Launch, expand, and win new markets with confidence.

Pricing

Turn pricing into your highest-leverage growth lever.

Churn Reduction

Retain customers, improve NRR, and unlock compounding growth.

M&A Support

Scale faster through smart acquisitions and post-deal optimization.

HOW WE WORK

A simple process (so momentum doesn’t die in meetings).

  1. Diagnose (data, customer reality, funnel + retention)

  2. Decide (priorities, targets, sequencing)

  3. Execute (workshops + hands-on support)

  4. Transfer (templates, dashboards, playbooks so you keep the gains)

Trusted by teams building real SaaS businesses

FAQs

Frequently Asked Questions (FAQs)

Do you take equity?

No. We’re a zero-equity alternative to fundraising or investor-led “help.” But if, however, you would like to pay with equity — sure, we will listen.

What does a typical project look like?

Usually 2–5 weeks for a sprint, or project-based as per agreement.

Do you implement, or only advise?

We do both: board-ready strategy plus execution support so it actually ships.

What do you need from us?

Access to key metrics (MRR/ARR, churn, funnel), and 2–3 stakeholder working sessions.

Ready to scale — without diluting ownership?

If you share a bit of context, we’ll come prepared with the most likely “highest-leverage” next steps.

Grow B2B SaaS Without Giving Up Equity | Value Scale Hub